In today’s competitive marketplace, it’s more important than ever for small businesses to have tools that make them stand out.
One such tool is a capability statement—a concise, professional document that tells potential clients, contractors, and partners what your business does, how well you do it, and why they should choose you.
Whether you’re tendering for new business, looking to win new clients, or simply showcasing your achievements, a capability statement is an invaluable asset.
What Is a Capability Statement?
A capability statement is essentially your business’s résumé. It’s a snapshot of your expertise, services, and experience, designed to leave a lasting impression. Whether you’re prospecting for new clients, applying for tenders, or engaging in sales and business development, a capability statement allows you to present your business in the best possible light.
Why Every Small Business Needs One
Win Contracts and TendersIf you’re bidding for tenders or looking to secure contracts, a capability statement is often the first thing potential clients will look at. It demonstrates your capabilities and gives decision-makers confidence in your ability to deliver.
Market Your Business EffectivelyA capability statement is a fantastic marketing tool. It succinctly communicates your business’s strengths, making it easier to attract clients who are looking for exactly what you offer.
Support Sales and Business DevelopmentWhether your team is pitching to a new prospect or attending a business meeting, a capability statement acts as a professional leave-behind that reinforces your message. It ensures you’re remembered for all the right reasons.
Showcase Growth and ExperienceAs your business evolves, so too should your capability statement. It’s the perfect way to showcase how far you’ve come, highlight new skills, and demonstrate that you’re ready to take on bigger and better opportunities.
What Should Be Included in a Capability Statement?
While each business is unique, a capability statement should generally include:
An Introduction: A brief overview of your business, including your mission and vision.
Your Core Services or Capabilities: Outline what you do best, focusing on the services or products that set you apart.
Experience and Achievements: Highlight key projects, client testimonials, or case studies that showcase your expertise.
Unique Selling Points: What makes your business different? Whether it’s your innovative approach, your dedication to quality, or your years of experience, make sure this shines through.
Your Team: Introduce the people behind your success, focusing on their skills and qualifications.
Certifications and Accreditations: Include any industry-recognised certifications or awards that add credibility to your business.
Contact Details: Make it easy for potential clients to get in touch.
Keep It Current
A capability statement is not a “set and forget” document. It’s essential to review it regularly—at least once every two years—to ensure it reflects your business as it stands today. Whether you’ve added new services, taken on significant projects, or grown your team, keeping your capability statement up-to-date ensures it remains relevant and impactful.
Why Choose Client Centric?
Crafting a professional and effective capability statement requires a blend of strategy, skill, and design expertise. That’s where Client Centric comes in. With years of experience creating capability statements for Australian businesses across industries, we know how to showcase what you do and why you’re the best at it.
Our team works closely with you to understand your business, tailor the content to your audience, and design a document that’s both attractive and professional. The result? A capability statement that not only promotes your business but also helps you win work.
Final Thoughts
A capability statement is much more than a document—it’s a powerful tool that can help your business grow. Whether you’re tendering for new work, reaching out to potential clients, or developing your brand, a capability statement allows you to clearly and professionally present your strengths.
Don’t leave it to chance—invest in a capability statement that works as hard as you do. With Client Centric, you can be confident that your business will stand out for all the right reasons. Let us help you create a capability statement that truly showcases what your business is all about.
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